Federal Communications Commission
Washington, D.C. 20554
Approved by OMB
3060-1115 (March 2008)
FOR FCC USE ONLY
 
FCC 388
DTV Quarterly Activity Station Report
FOR COMMISSION USE ONLY
FILE NO.
BDERCT-20090107ADX
Licensee
MEDIA GENERAL COMMUNICATIONS HOLDINGS, LLC
Call Sign
WCMH-TV
Facility Id
50781

Community of License
City State
OH FRANKLIN 43202 -

COLUMBUS OH

WWW.NBC4I.COM
Licensee Renewal Expiration Date (mm/dd/yyyy)
10/01/2013
Channel Numbers: (Check the Channel Number(s) to which this form applies.)
checkbox checked Analog 4  
checkbox checked Digital 14
Report reflects information for quarter ending: 12/31/2008
Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?
radio button not selected Option One (A and D) radio button selected Option Two (B and D) radio button not selected Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option? radio button selectedYes radio button not selectedNo
Simulcasting:
Are you simulcasting on your Analog channel and your primary Digital stream? radio button selectedYes radio button not selectedNo
Application Purpose:
 
radio button not selected Amendment File Number -

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter


How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?

      255
      661

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
   11
   5

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
     54
     221

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
   
   

57 ADDITIONAL DTV PSA'S AIRED OVERNIGHT, FROM 1:00-5:00 A.M. TO REACH THE OVERNIGHT AUDIENCE.

30 Minute Educational Programs - Last Quarter


How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17, 2009.
   3

NAB'S "COUNTDOWN TO DTV: ARE YOU READY?" AIRED SUNDAY, 10/12 3:30-4:00 P.M. AND SUNDAY, 11/30, 11:30 A.M. - 12:00 P.M. "TECH NOW: FADING TO BLACK" AIRED SUNDAY, 12/28, 11:30AM-12:00 P.M.

100-Day Countdown Eligible Pieces - Last Quarter


Beginning on November 10, 2008, all stations participating in Option Two will engage in special 100-Day "Countdown to DTV" activities. Stations must execute a minimum of one "Countdown to DTV" on-air activity per day during the 100 days leading up to February 17, 2009. During the last quarter, how many of each eligible 100-Day "Countdown to DTV" pieces did your station run?
   354
   0
   354
   0

A GRAPHIC SHOWING THE NUMBER OF DAYS REMAINING UNTIL FEBRUARY 17, 2009 AIRED IN EVERY NEWSCAST STARTING NOVEMBER 10, 2008, ALONG WITH THE ANCHORS OF EACH SHOW VERBALIZING THE MESSAGE AND NUMBER.

Section D (For all broadcasters)

Additional DTV On-air Initiatives - Last Quarter  
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. radio button selectedYes radio button not selectedNo

WCMH-TV NEWSCASTS AIRED STORIES ON THE FOLLOWING DATES: FIRST AT 4 ON OCTOBER 30 FOR 4:33 IN LENGTH, NBC 4 AT 5:30 ON NOVEMBER 27 FOR 3:37 IN LENGTH AND NBC 4 AT 5 ON DECEMBER 1, FOR :36 IN LENGTH. WCMH-TV ALSO PROMOTED AND CONDUCTED SWITCH-OFF TESTS TO ALLOW VIEWERS TO SEE IF THEY COULD GET OUR DIGITAL SIGNAL, OR IF THEY NEEDED TO TAKE ACTION TO GET THE SIGNAL. THESE TESTS WERE DONE ON OCTOBER 30, NOVEMBER 20, AND DECEMBER 17 DURING NEWSCASTS AT 4:15 P.M., 5:15 P.M., 6:15 P.M. AND 11:15 P.M., AND WERE 1:00 MINUTE IN LENGTH. CALL 4 TELEPHONE LINES WERE MANNED BY STATION EMPLOYEES TO TAKE CALLS AND QUESTIONS FROM VIEWERS 4:00-6:30 P.M. ON EACH TEST DATE. WCMH ALSO PARTICIPATED IN A 5-MINUTE DTV TEST IN CONJUNCTION WITH OAB AND STATIONS IN THE MARKET ON DECEMBER 17 AT 7:30 P.M.
Station Website Additional Activity Related to the DTV Transition - Last Quarter  
Does your station have a Website? radio button selectedYes radio button not selectedNo
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. radio button selectedYes radio button not selectedNo

DTV FAQ WITH QUESTIONS AND ANSWERS ARE INCLUDED ON OUR DTV PAGE, WHICH CAN BE REACHED FROM THE NAVIGATION BAR ON NBC4I.COM.
Additional DTV Outreach Efforts -- Last Quarter  
Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.  
checkbox not checked Speaking Engagements



checkbox not checked Community Events



checkbox not checked Other (describe)




This comment box may be used to include other comments or information about your station's DTV activity over the last quarter.



 

Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith.
Typed or Printed Name of Person Signing
ADMIN. ASST. TO GM

KATHLEEN J. LAWSON


WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.